Professional Search Engine Optimization with PHP A Developer's Guide to SEO – Buch gebraucht kaufen

0470100923

(ISBN-13: 9780470100929)

wie neu

XXI, 360

545 g

West Sussex

Taschenbuch

Deutsch

Englisch, Original Scan

Sehr nützlich sowohl für Anfänger als auch für alte Hasen.

This unique book shows how to harness fundamental changes in Web site design and search engine theory as well as the newest search engine and Web site technology to assure that sites are high profile from inception to execution Provides developers with practical tips and strategies that can be built into the underlying architecture of Web sites in order to avoid pitfalls and achieve the highest possible search engine ranking Reviews various design components (CSS and HTML), technical aspects (URLs, status codes, and data structure), and even social variables (IP cloaking and spam) to guarantee that all facets of the site are search engine optimized Topics discussed include URLs, status codes, duplicate content problems, HTML/CSS issues, syndicated content, accelerated indexing, spam penalties, and IP cloaking Cristian Darie is a software engineer with experience in a wide range of modern technologies, and the author of numerous books, including his popular ASP.NET tutorial book, his AJAX and PHPbook, and his forthcoming SEO book for PHP developers. Cristian is studying distributed application architectures for his PhD, and is getting involved with various commercial and research projects.

Professional Search Engine Optimization with PHP Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels. Written for the PHP developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings. Finally, you'll apply this knowledge by creating a sample e-commerce catalog and an optimized WordPress blog. What you will learn from this book * Understand the criteria that influence search engine rankings * Create keyword-rich URLs using PHP, Apache, and mod_rewrite

--------------------------------

Inhalt:

Acknowledgments

Introduction

Chapter 1: You: Programmer and Search Engine Marketer

Chapter 2: A Primer in Basic SEO

Chapter 3: Provocative SE-Friendly URLs

Chapter 4: Content Relocation and HTTP Status Codes

Chapter 5: Duplicate Content

Chapter 6: SE-Friendly HTML and JavaScript

Chapter 7: Web Feeds and Social Bookmarking

Chapter 8: Black Hat SEO

Chapter 9: Sitemaps

Chapter 10: Link Bait

Chapter 11: Cloaking, Geo-Targeting, and IP Delivery

Chapter 12: Foreign Language SEO

Chapter 13: Coping with Technical Issues

Chapter 14: Case Study: Building an E-Commerce Store

Chapter 15: Site Clinic: So You Have a Web Site?

Chapter 16: WordPress: Creating an SE-Friendly Blog

Appendix A: Simple Regular Expressions

Glossary

Index

--------------------------------
Autoren:

Jaimie Sirovich is a search engine marketing consultant. Currently,he is consulting full-time with a Wall Street law firm, building a powerful online presence on their behalf. An experienced software engineer and web developer, Jaimie developed a passion for search engine marketing after noticing the remarkable impact it can have on a web site's success. He has written many SEO-related articles and designed several SEO-friendly websites while working for RustyBrick Inc., a major player in the SEM industry. Jaimie graduated from Stevens Institute of Technology, Hoboken, NJ, with a Bachelor of Science in Computer Science.

Cristian Darie is a software enginner with experience in a wide range of modern technologies, and the author of numerous technical books, including the popular "Beginning E-Commerce" series. Having worked with computers since he was old enough to press the keyboard, he initially tasted programming success with a first prize in his first programming contest at the age of 12. From there, Cristian moved on to many other similar achievements, and now he is studying distributed application architectures for his PhD degree.

05.09.2008

BN0086