Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond – Buch gebraucht kaufen

0812930371

(ISBN-13: 9780812930375)

leichte Gebrauchsspuren

700 g

Hardcover/gebunden

Englisch

Patricia Seybold is one of the few people with the credentials and experience to write the one book on electronic commerce everyone in business must read. Seybold has advised major companies not only on the technical requirements for a successful electronic commerce strategy, but also on the management, marketing, sales, and customer support systems necessary to create an infra-structure that seamlessly blends a company's e-commerce initiative with its overall business.
geringe Gebrauchsspuren,siehe Fotos

It all starts with customers. For the past several years, Seybold has been working with electronic commerce pioneers who have made life easier for their customers by figuring out what they want and designing their Internet strategy accordingly. Seybold's guide is packed with insights on how both Fortune 500 giants and smaller companies have created e-commerce initiatives that place them well ahead of their competitors. Some examples:

1998

18.05.2023

BN27904